Facebook Jumps Into The Gift Card Market With Facebook Cards

Facebook made a serious entry into the social gifting fray with Facebook Gifts last year, and now it's looking to go deeper into the market. The company Thursday announced the Facebook Card, a plastic gift card that hold all electronic gift cards users have received through the social network. This will roll out gradually to U.S. users.

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Facebook made a serious entry into the social gifting fray with Facebook Gifts last year, and now it’s looking to go deeper into the market. The company Thursday announced the Facebook Card, a plastic gift card that hold all electronic gift cards users have received through the social network. This will roll out gradually to U.S. users.

When users want to give friends give gift cards through Facebook to retailers such as Target, Sephora, or Jamba Juice, they can pick the store and the amount, and their friends will receive a Facebook gift card in the mail a few days later.

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