Facebook Begins Rolling Out Free Profile Usernames For Vanity URLs

This afternoon Facebook posted an image of the new Facebook username settings that should be going live shortly. The image suggests that users will not have to pay for usernames and our assumption is that those usernames will be used within Facebook URLs for creating what many individuals now understand as “vanity URLs”. Facebook has not specified yet how this will be rolled out but it’s now clear that they are being rolled out as posted via the Facebook Platform page.

For some unknown reason, the image has been posted to an album titled “Developer Blog Photos”. Would vanity URLs only be available to Facebook developers though? Nope. All users will now be able to easily direct users to their profile via the URL: facebook.com/username. One other thing that isn’t yet clear is whether or not Facebook will enable Pages to also create vanity URLs. My guess is that this could quickly create issues if brands and users are competing for usernames.