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Facebook Thursday announced the launch of the Facebook Audience Network Native Partner Program, aimed at third-party mediation platforms.
Facebook Audience Network head of partnerships Nik Ajagu said in a blog post that initial members of the Native Partner Program include Fyber, MoPub and Opera Mediaworks, adding that the program “recognizes third-party mediation platforms that have been thoroughly vetted, tested and approved for integration with the Audience Network.”
Mobile application publishers are seeing tremendous success with native ads—more than 83 percent of all impressions on the Audience Network are delivered in native formats, and on average, native ads perform up to seven times better than standard banner formats.