Facebook Asks Page Owners to Prove Authenticity

Creating a page on Facebook is pretty easy — so easy, in fact, that a lot of “unofficial” pages have sprung up for brands and celebrities. But Facebook is trying to make pages an integral part of its advertising products, so it wants the brands themselves to own their presence on Facebook. This means the company regularly takes “unofficial” pages and folds them into the official ones; and now, it is also pushing a stricter process for proving that one owns a page.