Facebook Announces A New Gift Shop

Over the past month Facebook has been testing out an upgraded version of the Facebook gift shop and as of last night the company announced the roll out of the upgraded service to all users. The new gift shop will include music gifts from Lala (as we wrote yesterday) and branded sports gifts. If AdNectar research which suggests branded gifts are 1,000 percent more effective is accurate, the sport gifts could turn into a big business.

Right now officially licensed gifts are available from the U.S. National Basketball Association and U.S. Major League Software, and “a number of major U.S. colleges ranging from Oklahoma State to Stanford University.” I would guess that the number of licensed virtual goods providers will also increase over the coming months.