Facebook and the Music Industry Experiment at Outside Lands

Outside Lands launched a year ago as perhaps the largest music festival ever in the long and storied history of music festivals in San Francisco’s Golden Gate Park. This past weekend, it tried to outdo itself, introducing a version 2.0 loaded with new technology features so music fans could do things like watch shows online and discuss them with friends on social networks. On display: The competition between Facebook, Twitter, MySpace and other web services for the heart of the music industry. Also on display: How broad and potentially confusing all of these options currently are for musicians and organizers.