If there was any question that Google’s dominance was in question, Facebook would be the biggest sore spot to the company. The reason is that all activity that takes place on Facebook remains within their servers. This reality lead me to question whether or not the like had replaced the link as the currency of information on the web. According to David Kirkpatrick, Google Insiders are definitely worried.
In an excerpt from his soon-to-be-released book, The Facebook Effect, David Kirkpatrick explains the dynamic:
Facebook poses a concrete threat to Google’s mandate to index and organize the world’s information.