92% Of Political Ad Buyers Choose Facebook: Report
With the Iowa caucus today marking the official start of election season, a survey reveals that political advertisers are focusing on Facebook.
With the Iowa caucus today marking the official start of election season, Strata, which provides software for media selling and buying, conducted a survey on how political advertisers are spending their budgets, and Facebook dominated the social category.
Strata found that 92 percent of respondents said they would spend money on Facebook, followed in the social category by:
- Twitter, 46 percent
- YouTube, 31 percent
- LinkedIn, 31 percent
- Google Plus, 23 percent
Our thinking here is that Facebook is the social network most capable of presenting the complete package — text, video, links — with easier access than Twitter and without the 140-character limit.
Survey
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