Facebook adds video to mobile app install ads, allows advertisers to bid using CPA

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Facebook on Monday announced that video is coming to its mobile app ad products. Advertisers can now also bid on ads by cost per acquisition (CPA).

More video is slowly seeping its way into Facebook’s mobile News Feed. Last month, Facebook announced the test of auto-play video for musicians and celebrities (that cannot be boosted via advertising), and more advertisers are getting on board with video. Now developers can allow users to tap on the ad to play a video showcasing app usage or gameplay.

The new video capability for app ads appears to be only for install ads right now.

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