Facebook adds universal opt-out to Beacon; this time, the PR comes from Zuckerberg

This morning, in response to the complaints from privacy advocates that have been well-documented in recent weeks, Facebook added a Beacon preference to allow users to universally opt-out of Beacon. Now, if users globally opt-out, no information sent to Facebook from Beacon partners will be retained. This means that those most concerned with their privacy will be able to control whether Facebook knows anything about what they do on the rest of the web.