Facebook Adds More Game-like Suggestions
Facebook has been using the “Suggestions” module on the home page to increase engagement through friend discovery for months. Now, however, Facebook has expanded the set of reengaging actions it’s encouraging, adding some subtle game elements in the process.
With the latest home page redesign, many users are now getting Suggestions to “reconnect” with Facebook friends by writing on their walls. In some of these upsells, Facebook is showing a progress bar with statistics like “35% active” to encourage users to help their friends get more active.
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