Social Pro Daily

Facebook Ad Reach Is More Than U.S. Census Bureau Data in All 50 States (Report)

Facebook’s ad reach figures outpace U.S. Census estimates for every single state by anywhere from 3 percent to 42 percent

Confused by Facebook's ad reach estimates? So is the Video Advertising BureauCourtesy VladimirFLoyd/iStock
By David Cohen

October 2, 2017

Facebook’s issues with reporting ad reaches larger than the actual population base appear to be even more prevalent, according to a new report from the Video Advertising Bureau.

David Cohen

David Cohen is editor of Adweek's Social Pro Daily.

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