Facebook Debuts Several Ad Products, New Features at Cannes Lions
The social network announced the beta-test of its new Audience Insights API; updates to its Canvas full-screen immersive ad product; updates to its Slideshow ad product; and the launch of the Facebook Creative Hub.
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Facebook used the Cannes Lions International Festival of Creativity in France this week to take the wraps off several new advertising-related products and features.
The social network announced the beta-test of its new Audience Insights API; updates to its Canvas full-screen immersive ad product; updates to its Slideshow ad product; and the launch of the Facebook Creative Hub.
Facebook said it is beta-testing the new application-programming interface with “a small group of advertisers,” including Mondelez International and Anheuser-Busch InBev, adding that the Audience Insights API will be available to partners in early 2017.
The API gives brands access to insights from aggregated and anonymous demographics, psychographics, topic data and reports from Facebook IQ, and the social network said in the Facebook for Business post, “The teams have been able to use these insights to create effective campaigns.”
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