First Third-Party Facebook Ad Manager Launches Using Facebook Ads API

Back in July we first wrote about the impending launch of the Facebook Ads API and today marks the launch of the first ad manager built on top of the Facebook Ads API. Alchemy, which has received just under $500,000 worth of initial funding from the TechLightnment team, is a proprietary tool for planning and buying social advertising. The initial campaigns have seen anywhere from 500 to 1,000 percent increases in click-through-rates according to the company.

TechLightenment is not exactly new to the social marketing scene. The company launched soon after the Facebook platform launched, developing custom applications for brands including the Bob Dylan application which garnered a lot of attention. The new Alchemy tool enables advertisers to create hundreds of ads for individual campaigns to run tests to determine the effectiveness of various images and copy combinations.