Facebook and 10 Publishers Are Testing Subscriptions Within Instant Articles

Average revenue per page view on ads in Instant Articles has risen more than 50 percent in 2017

Up goes the paywall Facebook

The idea of subscriptions in Facebook’s Instant Articles has been bandied about for quite some time, and an official test is finally underway.

@9Number9 david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.