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While TikTok has seen explosive growth among homebound new users during the pandemic, the juggernaut social platform still remains uncharted territory for many marketers.
A new report from creative analytics platform VidMob aims to give advertisers a sense of how to best fit in with the cultural nuances and preferences of the app’s Gen Z- and millennial-heavy user base as they try their hand at advertising on the app. The firm used its computer vision algorithm to examine nearly 1,500 ad posts that ran this year on 34 brand accounts, looking for patterns in which videos saw the most engagement.
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