Exaggerated Emotions and Original Audio Lead to More Effective TikTok Ads

Posts have to feel native to the platform and more insights in new report

VidMob looked at what works best for ads on TikTok. TikTok

While TikTok has seen explosive growth among homebound new users during the pandemic, the juggernaut social platform still remains uncharted territory for many marketers.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.