Even as Media Changes, the Need for a CTO Remains a Constant

Tech chiefs are at the forefront of industry changes

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Want to know how the media industry is changing? Take a glimpse at the job description of any publisher’s chief technology officer.

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This story first appeared in the March 2, 2020, issue of Adweek magazine. Click here to subscribe.