EuroRSCG Launches Dedicated Media Relations Department
EuroRSCG PR North America announced a dedicated media relations department today, branded Newsengine. Lisa Vanella was named director of the integrated offering, reporting to Mary Coyle, SVP and director of media relations.
The release includes a laundry list of offerings including: press conferences; desk-side briefings with editors; live and virtual press events, pop-ups and editor experiences; national morning-show plaza “stormings” and street teams; viral campaigns; online petitions; blog outreach; and social networking efforts on Twitter, Facebook and YouTube.
Newsengine
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in