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When it comes to developing and executing a successful influencer marketing campaign, identifying the best possible talent is of utmost importance.
Not all influencers are created equal, and it’s important to look beyond the number of followers.
Here are five things to keep in mind when selecting talent for an influencer marketing campaign:
Avoid big names unless you’re looking for a long-term brand ambassadorship
Flashy personalities are nice, but clout comes with a cost. Top, short-tail, influencers are in high demand, which means they can command a premium.