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Mobile Facebook users may soon spend less time navigating directly to a publisher's website to check out an interesting article. Instead, they'll find some of that content posted directly to the News Feed, thanks to Facebook's new venture: Instant Articles.
According to Facebook's blog post about the new tool, the social network's launch partners with access to Instant Articles will be:
- The New York Times
- NBC News
- National Geographic
- The Atlantic
- The Guardian
- BBC News
NY Magazine broke the news Monday, but details of the project have largely been kept under wraps until Facebook's official post outlined the features and participants.