End of the Click-through? New Facebook Tool Lets Publishers Post Stories Directly to the News Feed

New York Times, BuzzFeed and NatGeo among first to test 'Instant Articles'

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Mobile Facebook users may soon spend less time navigating directly to a publisher's website to check out an interesting article. Instead, they'll find some of that content posted directly to the News Feed, thanks to Facebook's new venture: Instant Articles.

According to Facebook's blog post about the new tool, the social network's launch partners with access to Instant Articles will be:

  • The New York Times
  • BuzzFeed
  • NBC News
  • National Geographic
  • The Atlantic
  • The Guardian
  • BBC News
  • Spiegel
  • Bild 

NY Magazine broke the news Monday, but details of the project have largely been kept under wraps until Facebook's official post outlined the features and participants.

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