End of the Click-through? New Facebook Tool Lets Publishers Post Stories Directly to the News Feed

New York Times, BuzzFeed and NatGeo among first to test 'Instant Articles'

Don’t miss Commerceweek, February 28–29 in NYC, to explore the technology and trends fueling commerce. Get strategic insights from leaders at The New York Times Advertising, Turo, TikTok and more. Register.

Mobile Facebook users may soon spend less time navigating directly to a publisher's website to check out an interesting article. Instead, they'll find some of that content posted directly to the News Feed, thanks to Facebook's new venture: Instant Articles.

According to Facebook's blog post about the new tool, the social network's launch partners with access to Instant Articles will be:

  • The New York Times
  • BuzzFeed
  • NBC News
  • National Geographic
  • The Atlantic
  • The Guardian
  • BBC News
  • Spiegel
  • Bild 

NY Magazine broke the news Monday, but details of the project have largely been kept under wraps until Facebook's official post outlined the features and participants.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in