Will Empire Avenue Turn Influence Upside Down?

Many participants in social media are serious about their perceived influence. And that influence tends to have a number attached – Twitter follower-to-followed ratio, Facebook friend count, score on one of the growing number of influence measurement tools, etc. Empire Avenue calls itself a “social influence stock market” to buy, sell and trade virtual shares in people and businesses – with user influence based on the value of their own shares as they trade in this parallel social ecosystem. And, it’s lots of fun.