Emojis Lead to Higher Engagement on Instagram (Report)

Everyone is using emojis on Instagram

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Emojis are just one visual element that has become an integral part of how we communicate on social media. Not only is there an ever-expanding standard emoji library, there are platform-specific emojis and branded emojis, as well. According to a study from social media analytics firm Quintly, more than one-half of all Instagram posts included emojis.

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