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Facebook just changed things up. Here’s what you need to know.
In the past, Facebook has prioritized user experience above all else, but the latest changes reveal a shift in the social giant’s model.
One update allows videos on Facebook to play with automatic sound by default, which could be beneficial for advertisers, if users stick around to watch.
While major brands are interested in more options to incorporate sound into video ads, the move is a fascinating choice for Facebook, as it can also be seen as a massive step backward in UX.