eMarketer Drops Snap’s Global Ad Revenue Estimates by $126 Million, Citing Slow Growth

Meanwhile, Instagram will roar

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Amid concerns about Snapchat’s growth potential, research firm eMarketer is lowering its predictions for Snap’s global revenue from $900 million to $774.1 million, equivalent to $125.9 million.

“Despite all of its improvements in ad products and measurement, Snapchat remains in the experimental bucket for many marketers,” wrote eMarketer in the report. “They give it high marks for its creative possibilities and its ability to attract a youth audience, but many have yet to make it a must-buy.”

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