Social Pro Daily

Will Messenger Lose Out to Snapchat, Instagram Through 2021?

eMarketer found that teens and young adults are engaging less with Messenger and more with Snapchat and Instagram

These teens are more likely to be on Snapchat or Instagram than on Messenger, according to eMarketer LeoPatrizi/iStock

By David Cohen

October 4, 2017

eMarketer lowered its growth projections for Facebook Messenger through 2021 in favor of sister application Instagram and rival Snapchat.

David Cohen
david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.
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