Email Subject Lines: The Worst Advice You're Probably Taking

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

How believable are these statements about email subject lines? This cold email subject line earns a 34% open rate for a B2B software company: “[first name], quick call next Tuesday?” This subject line earns a 42% open rate: “Time to meet?”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in