Email Subject Lines: The Worst Advice You're Probably Taking
How believable are these statements about email subject lines? This cold email subject line earns a 34% open rate for a B2B software company: “[first name], quick call next Tuesday?” This subject line earns a 42% open rate: “Time to meet?”
If you’ve sent any cold email lately, you’ll be laughing right about now. These are two of the worst performing subject lines these days … based on my personal experience sending cold email, as well as my wider experience coaching B2B sales reps.
Yet,
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