Editors Are Piecing Together Fall Magazines, but Do Advertisers Still Care?

The pandemic is accelerating an already rapid decline in print advertising

covers of vogue, instyle and harper's bazaar
Magazine editors are pulling together their September issues. Vogue, InStyle, Harper's Bazaar

Fashion magazine editors have always been in the business of predicting the trends of upcoming seasons, months ahead of when their publications hit newsstands and subscribers’ mailboxes, but this year is particularly challenging.

@SaraJerde sara.jerde@adweek.com Sara Jerde is publishing editor at Adweek, where she covers traditional and digital publishers’ business models. She also oversees political coverage ahead of the 2020 election.