Ebay Keeps the Monsters at Bay
(A typical hole at Monster Mini-Golf)
The PR play of the week clearly goes to Monster Mini-Golf, the glow-in-the-dark putt-putt chain. They need money and publicity to defend themselves in an ongoing trademark infringement suit filed by Monster Cables.
They killed several birds with one stone when choosing a “community” to speak to fans, potential customers and the blogosphere–they chose eBay.
If you contribute a dollar to their fight against Monster Cable through their SEO-friendly auction page, you get two bucks off your next round of Monster golf.
Meanwhile,
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