Earned Media and the Journey of a Pinner

Pinterest is changing the way that consumers discover, capture, and share their inspirations. The planning process can unfold over many weeks and months, and the planning process is where brands want to be.

In its ads application programming interface release, Pinterest is providing visibility into the purchase path like never before. Brands can now get in touch with consumers on their purchase planning journey with Promoted Pins — and do it at scale.