What Not To Do On Twitter: Durex Tweets Hugely Offensive Joke, Blames Local PR Agency


There are so many lessons in what to do – and in this case, what not to do – in social media that case studies can begin to blend into one another. But this particular Twitter fumble from Durex stands out as one so supremely tone deaf, offensive and insensitive that it just has to be pointed out.

As much as I prefer to see positive and successful Twitter campaigns, there are those that fail that still offer some teachable moments.

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