DrumUp Talks Wading Through a Sea of Content

Q&A with co-founder Sophia Solanki.

“Content” is the buzzword of the decade. But who has enough time to go through even a tiny portion of that content, much less determine which pieces are relevant to which audiences and which are just the “content marketing” equivalent of spam?

@PatrickCoffee patrick.coffee@adweek.com Patrick Coffee is a senior editor for Adweek.