When your business has a Facebook page, it’s inevitable that there will be some negative comments posted. At first these negative posts might sting a bit, but B2B companies should view them as a customer service opportunity, publicly demonstrating how much your company cares about a client’s experience.
To successfully turn these negative posts into a positive brand- and relationship-building experience though, B2B companies need to take the following six steps:
[contextly_sidebar id=”1c2990deeff628420a615f870b87ce1a”]1. Don’t delete the negative post.