Marketing and Sales

Donald Trump Is Getting It Right by Doing It All Wrong

Headshot of Jeanette McMurtry
By Jeanette McMurtry

Ironically, breaking all the rules can sometimes get you way ahead. We all remember those kids who did things differently … dressed to represent themselves instead of the latest trends, took the nerdy classes, or engaged in other behavior that exponentially lowered their cool score. More often than not, these were the same kids who went on to become thought leaders in their fields, and pretty much out-achieved the “cool “ kids at the game of life.

Nothing seems to have changed; especially when it comes to this year’s GOP primary race, at least for now.

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Headshot of Jeanette McMurtry

Jeanette McMurtry

Jeanette McMurtry is a psychology-based marketing expert providing strategy, campaign development, and sales and marketing training to brands in all industries on how to achieve psychological relevance for all aspects of a customer's experience. She is the author of the recently released edition of “Marketing for Dummies” (Fifth Edition, Wiley) and “Big Business Marketing for Small Business Budgets” (McGraw Hill). She is a popular and engaging keynote speaker and workshop instructor on marketing psychology worldwide. Her blog will share insights and tactics for engaging B2B and B2C purchasers' unconscious minds which drive 90 percent of our thoughts, attitudes and behavior, and provide actionable and affordable tips for upping sales and ROI through emotional selling propositions. Her blog will share insights and tactics for engaging consumers' unconscious minds, which drive 90 percent of our thoughts and purchasing attitudes and behavior. She'll explore how color, images and social influences like scarcity, peer pressure and even religion affect consumers' interest in engaging with your brand, your message and buying from you. Reach her at Jeanette@e4marketingco.com.

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