Advocacy needs a platform, and causes need a champion…just ask ALS about that ice bucket.
Every non-profit organization and related movement hopes for an ice bucket to help change the world (and make a few bucks in the process)…and many parents would argue that the next worthy cause is cyberbullying.
According to the Cyberbullying Research Center (CRC), more than 1 out of 4 students in middle school and high school report that they have been bullied online by the “cool kids.” Almost 3 out of 4 students have witnessed cyberbullying take place.
Coca-Cola sought to play off this endemic issue during the Super Bowl. But
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