Do Buzzwords Get in the Way of Progress?

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Have you read a column in the past week, month or year that’s void of buzzwords? Probably not. In the age of 5,000-plus choices of what partners, technologies or agencies to choose from, I find it uncanny how the marketplace is fraught with complex ways to explain simple things. Blame it on analysts who define industries? Blame it on a competitive marketplace and people trying to stand out with that killer phrase that describes what they do? Blame it on retailers striving to explain and justify what they do to their corporate leaders? Or startups striving to associate new ideas...

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in