Disruption: A Concept to Embrace Out of Love or Fear
“Change” is ever-constant in life and marketing — like births, deaths and taxes. But what about “disruption?” I hear a lot of references to it these days.
This higher usage of “disruption” in our vocabulary is not a re-statement about change, it’s about the magnitude of that change. Change is incremental. Disruption is game changing. Disruption today is seemingly everywhere — in politics, in social and economic ebb and flows, in business — and certainly in marketing.
Are
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in