Disney+'s Massive Marketing Campaign Is Just Getting Started

Outreach for Disney's streaming service is "unprecedented"


It’s no coincidence that Disney+’s premiere date, Nov. 12, came just 10 days before the theatrical release of Frozen 2 (the sequel to the 2013 animated phenomenon), less than three weeks before Black Friday, and less than six weeks before the release of the ninth and final installment in the original Star Wars saga, The Rise of Skywalker.

This holiday season, Disney is going all in on promoting its new streaming service—on which the media and entertainment giant has staked its future—including leveraging its biggest tentpole properties.

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