Marketing and Sales

Discovering 'FOTU' in 2020 Marketing and Beyond

Headshot of Jeanette McMurtry
By Jeanette McMurtry

Making this post about “seeing clearly in 2020” is nothing short of trite and cliché. However, being  able to see all of the influences, attitudes, concerns, myths, and facts that inform and drive consumer behavior will be the difference between success and failure as we enter the new “roaring” ’20s.

And no surprise or argument here, but we are off to a roaring start. We’ve got an impeachment trial, a threatening war, an economy that is certainly uncertain, a pending election, and growing domestic issues like homelessness that are impacting communities and economies, nationwide.

While its not hard “see” the above issues as they dominate all news channels all day every day, it is sometimes hard to see how each may impact the success of our 2020 marketing efforts.

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Headshot of Jeanette McMurtry

Jeanette McMurtry

Jeanette McMurtry is a psychology-based marketing expert providing strategy, campaign development, and sales and marketing training to brands in all industries on how to achieve psychological relevance for all aspects of a customer's experience. She is the author of the recently released edition of “Marketing for Dummies” (Fifth Edition, Wiley) and “Big Business Marketing for Small Business Budgets” (McGraw Hill). She is a popular and engaging keynote speaker and workshop instructor on marketing psychology worldwide. Her blog will share insights and tactics for engaging B2B and B2C purchasers' unconscious minds which drive 90 percent of our thoughts, attitudes and behavior, and provide actionable and affordable tips for upping sales and ROI through emotional selling propositions. Her blog will share insights and tactics for engaging consumers' unconscious minds, which drive 90 percent of our thoughts and purchasing attitudes and behavior. She'll explore how color, images and social influences like scarcity, peer pressure and even religion affect consumers' interest in engaging with your brand, your message and buying from you. Reach her at Jeanette@e4marketingco.com.

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