Direct and Social Media Marketing in 2014

Fifteen percent of social media reviews will be fake by 2014.

The Quarterly Digital Intelligence Briefing by Econsultancy (in association with Adobe) forecasts the year’s digital trends.

In the 2013 forward, Adobe’s former Senior Director of EMEA Marketing, Neil Morgan, writes, “the briefing will help to debunk some of the myths that continually surround marketing around our ability to measure and prove the value of everything we do.”

According to the briefing, this year’s most significant trend was the continued emergence of content marketing as a standalone discipline, making 2013 the “year of content.”