Direct Marketer of the Year: Sandy Carter

Introducing the Adweek Podcast Network. Access infinite inspiration in your pocket on everything from career advice and creativity to metaverse marketing and more. Browse all podcasts.


Breaking her ankle in 17 places during a ski trip wasn’t what Sandy Carter’s friends and colleagues meant when they called her a “force of nature.” They were referring to the IBM general manager’s ethos, typified by her reaction to sitting out the 2006-2007 ski season. During that time, Carter wrote her first book, “The New Language of Business: SOA and Web 2.0.”

“It’s kind of related to my career,” Carter says, laughing, “in that you think you’re so busy.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in