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Direct Mail Fun for the Holidays 

Headshot of Summer Gould
By Summer Gould

I always like this time of year — not just because of the fun I have at the holidays, but also because of the really fun direct mail pieces I get. If you are not currently creating some fun direct mail pieces to stand out amongst the influx of mailed advertisements this time of year, you are missing out on a great opportunity.

Here are four ideas for creating fun holiday mail:

1. Make It Interactive

Draw attention to your direct mail messaging by making it interactive.

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Headshot of Summer Gould

Summer Gould

A blog about Direct Mail Marketing, tips, tricks and what not to do.Summer Gould is President of Eye/Comm Inc. Summer has spent her 27 year career helping clients achieve better marketing results. She has served as a panel speaker for the Association of Marketing Service Providers conferences. She is active in several industry organizations and she is a board member for Printing Industries Association San Diego, as well as a board member for Mailing Systems Management Association of San Diego. You can find her at Eye/Comm Inc’s website: eyecomm.org, email: summer.gould@eyecomm.org, on LinkedIn, or on Twitter @sumgould.

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