DigitasLBi Becomes the First Agency to Ink a Deal With Discovery-Backed Group Nine Media

Includes big content and analytics push

DigitasLBi is pairing its production studio with Group Nine Media's analytics. The Dodo

At its Digital Content NewFronts presentation this afternoon, DigitasLBi announced a deal to crank out lots of advertisements and content for Ben Lerer’s Group Nine Media.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.