Digital to Pass 25% of Global Media Spend for First Time

Growth in U.S. and U.K. is greatest

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Marketers will continue to pour more money into mobile and digital this year.

According to a new report from eMarketer, spending on digital advertising globally will swell 16.7 percent this year to $140.15 billion, marking the first time digital will make up more than one-quarter of media spend.

Unsurprisingly, mobile is driving that growth. Marketing spend on smartphones and tablets will jump 84.7 percent this year to $32.71 billion. Due to the ramp-up of mobile-centric ad products from social media players like Facebook and Twitter, smartphones and tablets will account for one-quarter of all digital spending this year.

Overall global ad expenditures will reach $545 billion this year, up 5.7



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