Digital Media’s Future Lies Beyond Ads and With Direct Consumer Revenue

Owners are no longer willing to fund these unprofitable outfits

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The long-predicted digital media consolidation has finally come to pass. More than 100 online publishing companies are on pace to be sold this year, highlighted by the recent purchases of Refinery29, PopSugar and New York Magazine. The impetus for the sudden deal velocity is the direct result of a newfound profit imperative.

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