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Digital Data Under the Tuscan Sun

Headshot of Chet Dalzell
By Chet Dalzell

I’m fortunate to be taking a holiday this year, currently in the Italian countryside.

As carefree as a bike ride among Tuscan sunflowers — there’s a specter threatening to haunt us from Europe, as Interactive Advertising Bureau CEO Randall Rothenberg reported recently in Business Insider: “Buried in pages of amendments to the European Union’s latest privacy proposal, the ePrivacy Regulation, members of the European Parliament recently recommended language that would strip European publishers of the right to monetize their content through advertising, eviscerating the basic business model that has supported journalism for more than 200 years.

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Headshot of Chet Dalzell

Chet Dalzell

Marketing Sustainably: A blog posting questions, opportunities, concerns and observations on sustainability in marketing. Chet Dalzell has 25 years of public relations management and expertise in service to leading brands in consumer, donor, patient and business-to-business markets, and in the field of integrated marketing. He serves on the ANA International ECHO Awards Board of Governors, as an adviser to the Direct Marketing Club of New York, and is senior director, communications and industry relations, with the Digital Advertising Alliance. Chet loves UConn Basketball (men's and women's) and Nebraska Football (that's just men, at this point), too! 

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