Digital Agencies Stay Optimistic on Client Budgets
NEW YORK Compared to the rest of the ad industry, digital agencies are sitting pretty. But that doesn’t mean they’re without concerns. Mainly, they’re worried about skittish clients putting off big-ticket projects.
The Society of Digital Agencies concluded in its inaugural 2009 digital marketing outlook report that despite the terrible economic environment, digital shops expect to grow this year, albeit at steeply reduced rates compared to previous years. Overall, SoDA anticipates growth of about 8 percent.
SoDA
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