Diageo’s Whiskey Brands Tap Into Their Past for Campaigns Supporting Bartenders

Bulleit praises 'new drinking buddies,' Crown Royal hosts virtual concerts

Diageo's Bulleit and Crown Royal have switched gears since stay-at-home orders changed drinking habits, but in ways that stay true to the respective brands. Diageo

As has been well-documented in memes (and actual research), people are drinking more at home during quarantine. While that might mitigate losses for alcohol brands, it doesn’t do much for their partners in the service industry, or for consumers who are out of work as a result of Covid-19.

@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.
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