Diageo's Whiskey Brands Tap Into Their Past for Campaigns Supporting Bartenders

Bulleit praises 'new drinking buddies,' Crown Royal hosts virtual concerts

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As has been well-documented in memes (and actual research), people are drinking more at home during quarantine. While that might mitigate losses for alcohol brands, it doesn’t do much for their partners in the service industry, or for consumers who are out of work as a result of Covid-19.

With that in mind, many brands have launched initiatives to support bartenders, industry partners and consumers who are out of work during lockdown. And for Diageo-owned Bulleit Bourbon and Crown Royal, those projects work best when they stay true to each brand’s respective identity.

Bulleit

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