Facebook Updates Desktop App Ads To Allow For Direct Sales Of Virtual Goods

Developers with games that use virtual goods can now sell those virtual goods directly via ads in Facebook’s News Feed or right-hand-side ads following an update to the social network’s desktop application ads.

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DesktopAppAdVirtualGoods650Developers with games that use virtual goods can now sell those virtual goods directly via ads in Facebook’s News Feed or right-hand-side ads following an update to the social network’s desktop application ads.

The update was announced in a post on Facebook’s developer blog, which stated that desktop app ads for virtual goods can now be created via all of the social network’s ad interfaces, including its ads create tool and Power Editor, as well as through Preferred Marketing Developers.

More details were offered in the blog post:

Today, we are announcing an update to desktop app ads that allow game developers to sell virtual goods directly from an ad in News Feed or the right-hand column.

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