Deloitte Is Buying a Marketing AI Platform to Expand Its Ad-Tech Holdings

The consultancy says Magnetic Media will bolster its data analytics

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Deloitte is buying marketing tech firm Magnetic Media’s artificial intelligence platform as the company pushes further into the advertising and marketing tech space.

The consultancy said it plans to use the new assets to offer clients more consumer insights and better data management through the application of Magnetic’s machine learning and analytics technology. The acquisition marks the latest in a series of moves that have positioned Deloitte to better compete with traditional agencies and ad-tech companies.

“Customers want real-time personalized relevant interaction across all the brands that they work with.

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